You may be thinking; why bother conducting marketing research at all? Simply put, if 360 Research can uncover insights that will significantly impact your conversion rates, brand awareness, audience engagement, customer base, or grow your business; then there is no better way to get a return on your investment.
If you’re a small business owner, startup, or consultant, you may know how daunting, costly, and time-consuming it can be to obtain accurate and affordable insights that will inform your business decisions. You need accurate insights that will have a significant impact on your strategic goals and a measurable ROI from your research budget. 360 Research removes much of the time, cost, frustration, and risk associated with obtaining critical insights. We are able to keep research costs low and provide a quick turnaround of results because we have a fully-integrated research process that has been completely optimized from end-to-end. There are also no third-party hand-offs that could potentially slow down the process or lead to errors in the research value chain.
Data tells a story and 360 Research digs deep into the results and data to uncover your story in an engaging way. We do this by not only creating helpful data visualizations that are insightful, actionable, and easy to follow, but also by providing a narrative of your insights that is easily understood. We go beyond the numbers and data by taking a holistic approach to your business issue by thoroughly researching your business sector and we also consider the potential impact of current market conditions. We also synthesize quantitative results with relevant social media analytics and qualitative information. Social media analytics can include aggregating and analyzing customer sentiment from reviews and comments that are directly linked with your company, brand, product, or service. Valuable qualitative insights can also be gathered through online discussion groups or through online video focus groups. Synthesizing qualitative with quantitative insights includes detailed and comprehensive customer feedback and valuable context that only 360 Research can provide.