Concept Testing

– Save time and money by gathering valuable insights during the product/service ideation phase.

– Measure demand, feature desirability, pricing sensitivity, and overall purchase interest.

– Focus your time and budget based on targeted audience segmentation.

Brand Evaluations

– Accurately measure brand awareness, appeal, equity, brand extension and licensing opportunities.

– Understand brand drivers, perceptions, and engagement.

– Know where your brand, product, or service is positioned within your competitive landscape.

Customer Engagement/ Satisfaction

– Measure customer satisfaction, engagement, and conversion drivers.

– Understand which of your customer experience touch points are maximizing or reducing your ROI.

– In-depth understanding of your overall company and brand health, including NPS and KPI’s.

Opinion/ Political Polling

– Maximize ROI for marketing and advertising campaign expenditures.

– Measure the engagement of your messaging among likely voters by district or if adjustments are needed to appeal to specific demographics.

– Track ad and campaign effectiveness over time and in real-time.

CPG Evaluations

– Measure packaging fit with brand perceptions.

– Learn which packaging elements are resonating among your target consumers and features that are trigger points for product purchase.

– Evaluate which elements will resonate for a successful rebrand or relaunch.

Tracking Studies

– Track and measure media campaigns, viewing interest, and product purchase interest over time.

– Track and measure your brand with customized data dashboards and data visualizations that are easily and quickly understood.

Multi-Platform Evaluations

– Understand viewing behavior, where your content is being accessed, how frequently, for how long, and from which devices.

– Prioritize and optimize advertising and marketing expenditures across multiple platforms and channels to maximize ROI.

New Product or Service

– Increase your odds of a successful launch of a new product or service.

– Understand and prioritize features of a new product or service that are primary drivers for purchase and pricing sensitivity.

– Understand your target consumer and level of engagement with your new product, service, or brand.

Ad Testing & Effectiveness

– Measure awareness, engagement, and impact.

– Determine if messaging is resonating with your target audience by channel or platform.

– Track campaigns over time and with dashboards that are customized and updated in real-time.