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SERVICES

Concept Testing

Concept Testing

– Save time and money by gathering valuable insights during the product/service ideation phase.

– Measure demand, feature desirability, pricing sensitivity, and overall purchase interest.

– Focus your time and budget based on targeted audience segmentation.

Brand Health

Brand Evaluations

– Accurately measure brand awareness, appeal, equity, brand extension and licensing opportunities.

– Understand brand drivers, perceptions, and engagement.

– Know where your brand, product, or service is positioned within your competitive landscape.

Customer Engagement/ Satisfaction

Customer Engagement/ Satisfaction

– Measure customer satisfaction, engagement, and conversion drivers.

– Understand which of your customer experience touch points are maximizing or reducing your ROI.

– In-depth understanding of your overall company and brand health, including NPS and KPI’s.

Opinion/Political Polling

Opinion/ Political Polling

– Maximize ROI for marketing and advertising campaign expenditures.

– Measure the engagement of your messaging among likely voters by district or if adjustments are needed to appeal to specific demographics.

– Track ad and campaign effectiveness over time and in real-time.

CPG Evaluations

CPG Evaluations

– Measure packaging fit with brand perceptions.

– Learn which packaging elements are resonating among your target consumers and features that are trigger points for product purchase.

– Evaluate which elements will resonate for a successful rebrand or relaunch.

Tracking Studies

Tracking Studies

 

– Track and measure media campaigns, viewing interest, and product purchase interest over time.

– Track and measure your brand with customized data dashboards and data visualizations that are easily and quickly understood.

Multi-Platform Evaluations

Multi-Platform Evaluations

 

– Understand viewing behavior, where your content is being accessed, how frequently, for how long, and from which devices.

– Prioritize and optimize advertising and marketing expenditures across multiple platforms and channels to maximize ROI.

New Product or Service

New Product or Service

– Increase your odds of a successful launch of a new product or service.

Understand and prioritize features of a new product or service that are primary drivers for purchase and pricing sensitivity.

– Understand your target consumer and level of engagement with your new product, service, or brand.

Ad Testing & Effectiveness

Ad Testing & Effectiveness

– Measure awareness, engagement, and impact.

– Determine if messaging is resonating with your target audience by channel or platform.

– Track campaigns over time and with dashboards that are customized and updated in real-time.

500
Projects Completed
12
Industries Served
25
Years of Experience

360 Research Demo

Access Analytics and Insights Anytime, Anywhere, From Any Device

We believe that all businesses should have access to actionable insights to guide their strategic decisions and solve their most critical business issues. We leverage our more than 25 years of marketing research experience, advanced mobile-first insights platform, innovative research methodologies, products, and tools, to provide actionable and accurate guidance affordably.

360 Research is a mobile-first insights platform. Results are optimized, adaptive, and responsive for mobile devices; which means quick and easy access to insights on-the-go, anywhere in world, 24/7.

Surveys are designed for smartphone survey takers and are also mobile device responsive and adaptive. Our surveys also look great on PCs!

An intuitive interface, helpful data visualizations, and mobile-optimized platform make it easy to understand results, with just a glance.

Results can be shared quickly across teams or across the globe, from a centralized and secure location.

Receive notifications via Smartphone or email and in real-time when key metrics reach specified levels during or after fielding.

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Intuitive Dashboards

Dashboards are not only customized to your specific needs, but they are also intuitive, easily understood and are mobile device adaptive and optimized.
360 Research Live Data Dasboard

Interactive Dashboards

Quickly understand results with interactive and easily understood dashboards. Receive immediately actionable recommendations within hours!

Quick Access To Insights

Secure and centralized 24/7 access to all research results, including downloadable reports and data.

360 Research Interactive Dashboards

Interactive Reporting

Your results in an intuitive, interactive, and engaging format. Results can be downloaded or shared - with just a click!

360 Research Hub

360 Research Hub offers secure and centralized access to all of your research results in one location, from any device and from anywhere in the world. Dashboards, charts, analytics, and reporting are all customized to your specific needs and they are also mobile device responsive and adaptive. Easily access results via desktop PC or by using the 360 Research mobile app.

TOOLS

360 Research provides innovative and integrated research tools and we can also design and build tools that are tailored to your specific needs. More tools will be added soon!

360 Video Evaluator

Get second-by-second reactions to sizzle reels, commercials, or programs. Contact us about our fast and affordable standalone 360 video evaluator service. You can have results and insights within hours!

Try out our brief video evaluation survey.

360 Product Evaluator

Let 360 Research take your products for a spin. Gather valuable and comprehensive insights by testing your product in a 360-degree space. Contact us about our fast and affordable 360 product evaluator service. We can also quickly create 360-degree renderings of your products to be evaluated.

Try out our brief product evaluation survey.

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360 Heat Map

Use heat maps to see where people click on an image. Great for testing products, product packaging, or advertising.
360 Heat Map

360 Geotargeting

Virtual boundaries can be set to engage survey participants as they enter, dwell, or leave predefined areas in real-time. Polygonal and radial area geofencing can be set to target an entire city, a single store, or multiple locations.
360 Research Geotargeting

PRODUCTS

Each product can be modified and tailored to your specific needs or we can design and create a product from scratch. More products will be added soon!

360 Influence

360 Influence measures the alignment of your brand with potential partnerships across key metrics and also integrates social media analytics to provide additional context. 360 Influence is the perfect tool when you need to know not only who would be a perfect fit as your next spokesperson or brand ambassador, but most importantly, why. Also, track the performance of your existing partnerships each day, week, month, quarter, or year!

360 Brand Insights

Accurately measure brand awareness, appeal, equity, consideration, purchase intent, as well as brand extension and licensing opportunities. Understand your brand drivers, perceptions, and overall engagement and where your brand is positioned within your competitive landscape. We go a step further by integrating valuable social media analytics to determine how customer sentiment and perceptions are impacting your brand.

360 Customer Engagement

Measure satisfaction, engagement, retention, and conversion drivers among different customer segments. Understand which of your customer experience touch points are maximizing or reducing your ROI and identify any pain or friction points along the customer journey. Maximize your marketing campaigns by slicing your funnel to compare and understand multiple paths to conversion.

360 Media Engagement

Understand overall awareness of your content and learn how different audience segments are consuming content by platform and across media channels. Measure audience and potential audience future viewing intent, viewing behavior, where your content is being accessed, how frequently, for how long, and from which devices. Understand how to effectively package content to maximize viewer loyalty and increase viewership.

360 Product Insights

Increase your chances for a successful launch of a new product or service and understand and prioritize features of a new product or service. Understand your target consumer, pricing sensitivity, optimal pricing, and measure engagement with your new or existing products or services. Identify behaviors that lead to higher conversion rates and learn how different groups of customers interact with your product and any perceived strengths or weaknesses. Also, gather valuable customer insights with integrated social media analytics, which include ratings and reviews of your existing products or services. Whether you require a driver analysis, conjoint analysis, MaxDiff, sequential monadic, or a simple product/service feature optimization evaluation; we will recommend a solution that is tailored to your needs.

360 Advertising Effectiveness

Measure awareness, engagement, and impact of your messaging and determine if messaging is resonating with your target audience by channel, platform, and target segment. Track campaigns over time and with dashboards that are customized and updated in real-time. Whether you require A|B testing, a pre-post, a control-test, or a brand integration/sponsorship evaluation; we will recommend a solution that will fit your specific needs.

360 Opinion & Polling

Maximize ROI for marketing and advertising campaign expenditures and measure the engagement of your messaging among key segments of likely voters by district or zip code. Track ad, marketing, and campaign spend effectiveness over time and in real-time by month, week, or each day. Also, get the latest and detailed sentiment among key segments of likely voters with integrated social media analytics.

If the election were held today, how would you vote?