
Concept Testing
Concept Testing
– Save time and money by gathering valuable insights during the product/service ideation phase.
– Measure demand, feature desirability, pricing sensitivity, and overall purchase interest.
– Focus your time and budget based on targeted audience segmentation.
Brand Health
Brand Evaluations
– Accurately measure brand awareness, appeal, equity, brand extension and licensing opportunities.
– Understand brand drivers, perceptions, and engagement.
– Know where your brand, product, or service is positioned within your competitive landscape.
Customer Engagement/ Satisfaction
Customer Engagement/ Satisfaction
– Measure customer satisfaction, engagement, and conversion drivers.
– Understand which of your customer experience touch points are maximizing or reducing your ROI.
– In-depth understanding of your overall company and brand health, including NPS and KPI’s.
Opinion/Political Polling
Opinion/ Political Polling
– Maximize ROI for marketing and advertising campaign expenditures.
– Measure the engagement of your messaging among likely voters by district or if adjustments are needed to appeal to specific demographics.
– Track ad and campaign effectiveness over time and in real-time.
CPG Evaluations
CPG Evaluations
– Measure packaging fit with brand perceptions.
– Learn which packaging elements are resonating among your target consumers and features that are trigger points for product purchase.
– Evaluate which elements will resonate for a successful rebrand or relaunch.
Tracking Studies
Tracking Studies
– Track and measure media campaigns, viewing interest, and product purchase interest over time.
– Track and measure your brand with customized data dashboards and data visualizations that are easily and quickly understood.
Multi-Platform Evaluations
Multi-Platform Evaluations
– Understand viewing behavior, where your content is being accessed, how frequently, for how long, and from which devices.
– Prioritize and optimize advertising and marketing expenditures across multiple platforms and channels to maximize ROI.
New Product or Service
New Product or Service
– Increase your odds of a successful launch of a new product or service.
– Understand and prioritize features of a new product or service that are primary drivers for purchase and pricing sensitivity.
– Understand your target consumer and level of engagement with your new product, service, or brand.
Ad Testing & Effectiveness
Ad Testing & Effectiveness
– Measure awareness, engagement, and impact.
– Determine if messaging is resonating with your target audience by channel or platform.
– Track campaigns over time and with dashboards that are customized and updated in real-time.
Projects Completed
Industries Served
Years of Experience
Access Analytics and Insights Anytime, Anywhere, From Any Device
We believe that all businesses should have access to actionable insights to guide their strategic decisions and solve their most critical business issues. We leverage our more than 25 years of marketing research experience, advanced mobile-first insights platform, innovative research methodologies, products, and tools, to provide actionable and accurate guidance affordably.
360 Research is a mobile-first insights platform. Results are optimized, adaptive, and responsive for mobile devices; which means quick and easy access to insights on-the-go, anywhere in world, 24/7.
Surveys are designed for smartphone survey takers and are also mobile device responsive and adaptive. Our surveys also look great on PCs!
An intuitive interface, helpful data visualizations, and mobile-optimized platform make it easy to understand results, with just a glance.
Results can be shared quickly across teams or across the globe, from a centralized and secure location.
Receive notifications via Smartphone or email and in real-time when key metrics reach specified levels during or after fielding.

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